What I Learned This Week: Seth Godin — Pick Yourself
The most valuable lesson I learned this week is that if you want to live the life you really want, you have to learn how to pick yourself. We spend too much time waiting for someone to pick us, but we have to pick ourselves and do the work. Don’t sit and hide while waiting for someone to pick you — write the book, apply for the job, start making the videos, take the shot. Just do the thing you want to do. But how do you know what to do? Seth said to make work that matters for people who care. It can be a little bit of work for one person — then do it again. He called it “Intentional design.” Whatever you want to do, ask two questions: Who is it for, and what is it for? Seth says the “ Smallest Viable Audience” is the smallest group of people you can make an impact on, and the “Smallest Piece of Art” is the smallest thing you can do that is worth it. Do work that matters for people who care. Don’t do it for people who don’t matter, don’t do work that doesn’t matter, and don’t do...