The Law of Buy In (14)
People Buy In To The Leader, Then The Vision The Law of Buy In states that before you can lead people, you have to get them to buy in to you as a person. You have to get them to believe that you have the ability to add value to them as people first and then get them to believe that you have the ability to lead the group to success. Once you get that buy in, then you give yourself a chance to lead them to success. If you try to lead before you get the buy-in, they will never fully trust or follow you. Sell yourself and build relationships first, then look to lead by adding value. When Maxwell performs leadership seminars, he says that he is often approached during a break by someone who gives a brief description of an evolving vision, and ask him, "Do you think my people will buy into my vision?" His response is always the same: "First tell me this. Do you people buy into you?" People don't at first follow worthy causes. They follow worth...