Coach People, Not Plays

The best coaches coach players, not Xs and Os. Don't be so focused on the plays that you ignore the quality of relationships with your athletes. The quality of the relationships that we have with our athletes is as important as anything we can do. They are more important than (almost) any play you can draw up or drill that you can teach. "Culture eats strategy for lunch." Positive relationships help even our best athletes reach their full potential under less stress because we, as humans, are hardwired for relationships and to connect with others. Some neuroscientists even argue that our need to connect with others is even more basic than food and shelter and is the primary motivation of one’s behavior. At the core of positive relationships is trust. Caring is the way that we generate the trust that builds relationships (CRT and the Brain) . When we intentionally build trust and relationships, our athletes will be more willing to put themselves ou...