What I Learned This Week - The Power of Storytelling
What is one thing I've learned this week? The most effective way to get people to pay attention, according to Donald Miller, is by telling a good story that they feel a part of. Donald Miller is author, speaker, and business consultant best known for helping people and organizations clarify their message. In his TED Talk titled “How to clarify your message so people listen," Miller said the key to having an effective brand that engages people is to have a very clear message and turn it into a story. He said instead of just telling people your story, invite them to be a part of the story by making them the hero and you be the guide. You do this by identifying a problem — their problem — and helping them create a simple plan they can follow to solve the problem. Finally, tell them how following the plan will help them and how not following the plan will hurt them. He calls this protocol PEACE soundbites. P — Problem : What problem are you solving? E — Empathy : Show you u...