Geno Auriemma - Be So Good That People Will Pay So Much Money To Come Watch You Play

"Be so good that people will pay so much money to come watch you play.  And not just win, but play at such a way that everybody who was at the game goes back and says, “You’re not going to believe this.  You have to go watch these women play."

Geno Auriemma talks about:

- How he got into coaching

- Lying in the interview process at UCONN

- The lack of resources at UCONN when they got there

- Selling the kids on trust and the fact that they will build something

- Getting Rebecca Lobo

- 6 high school Americans by the 3^rd year

- The frenzy behind UCONN

- The level of awareness it placed on women’s basketball and women’s sports

- $1 million budget to over $23 million dollar budget

- Be so good that people will pay so much money to come watch you play.  And not just win, but play at such a way that everybody who was at the game goes back and says, “You’re not going to believe this.  You have to go watch these women play.